Before making a large investment into a new Web-based Content Management and/or Digital Marketing system, many companies will start with a Proof of Concept (PoC) phase. This is usually an abbreviated creative and development effort meant to provide evidence that the new business development idea is a sound one. The real value behind a PoC is: […]
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It’s History, Or Is It? I joke around sometimes telling people, “I’ve seen the Future”, yes a little bit silly … but wait a minute, I really mean that. No I’m not a clairvoyant or fortune-teller, and no, I can’t predict tonight’s winning lottery numbers, but there is some truth in all of this crazy talk. I […]
The close of 2011 marks the end to another fast-paced and eventful year for digital business. As expected, Digital Marketing, Customer Engagement, Social Media Integration, Mobile and Cloud Computing got a lot of attention, and rightfully so. All of these areas, across the digital business space, continued to push our industry forward at moderate speeds. […]
Topics Covered Sitecore Customer Engagement Platform (CEP) and CMS 6.5, and Bridging the Gap Between Digital and Print Publishing Speakers Erika Keirstead and Steve Sulkowski from @Sitecore CEP Digest user behavior tracking has been enhanced with the Digital Marketing Suite (DMS). able to very accurately track anonymous users through GeoIP services like MaxMind. tracking information is stored […]
I recently attended and spoke at the SharePoint Saturday: The Conference this August 2011. My presentation was around real world applications on SharePoint: ideas, trends we’re seeing and actually uses. I also had the opportunity to speak with several experts in the field, and some current and future consumers of SharePoint. Here’s what most of […]
Just created a new group on LinkedIn. There is definite power in numbers. The purpose of this group is for like-minded Business and IT Leaders from around the world to collaborate, communicate, network and organize for the purposes of positive change and a better global future. Each of us, as leaders in our respective […]
Marketing in today’s economy with today’s tools requires a shift from the traditional. It is becoming more and more obsolete to think you can identify your desired “target market” and exclusively deliver content, messaging and communications to them. Most companies’ brand identity and messaging have become more decentralized as social networking continues to evolve in […]
What are you favorite brands? What is it about those brands that make you love them? For as long as I could remember, I have always loved the brand Nike. For me, it was a combination of the quality of the sneakers they produced, and the marketing messaging the company used throughout the years. The […]
The concept of cloud computing has been around for quite some time. Cloud computing can be thought of as buying into, and using, a part of the whole. The “whole” being a powerful environment packed with leading edge technologies, multiple redundancies and failovers to preserve the performance and uptime of the environment, and lower total […]