Before making a large investment into a new Web-based Content Management and/or Digital Marketing system, many companies will start with a Proof of Concept (PoC) phase. This is usually an abbreviated creative and development effort meant to provide evidence that the new business development idea is a sound one. The real value behind a PoC is: […]
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It’s History, Or Is It? I joke around sometimes telling people, “I’ve seen the Future”, yes a little bit silly … but wait a minute, I really mean that. No I’m not a clairvoyant or fortune-teller, and no, I can’t predict tonight’s winning lottery numbers, but there is some truth in all of this crazy talk. I […]
I think we can all agree that there aren’t many things more important to a company than: the right information - at the right time. It can generate leads, sales and revenue, increase operational efficiencies, reduce costs, present opportunities for growth, market share, product/service positioning, and much more. As important as this information is however, without it being […]