Before making a large investment into a new Web-based Content Management and/or Digital Marketing system, many companies will start with a Proof of Concept (PoC) phase. This is usually an abbreviated creative and development effort meant to provide evidence that the new business development idea is a sound one. The real value behind a PoC is: […]
Most of the brands I work with leverage multiple channels to facilitate their web and digital marketing initiatives. Each channel serves an integral purpose of accurately delivering messaging, content, knowledge and/or research to its customer and community base. In doing so, mountains of data is being captured (or SHOULD be) across each of these channels. Of the many channels, the .com […]
Thank you for your interest in Sitecore Strategy, Development, Support, Digital Marketing & Hosting. We have been helping companies plan, develop, support and host Sitecore CMS solutions since 2005. Please email me for more information and to get started!
The close of 2011 marks the end to another fast-paced and eventful year for digital business. As expected, Digital Marketing, Customer Engagement, Social Media Integration, Mobile and Cloud Computing got a lot of attention, and rightfully so. All of these areas, across the digital business space, continued to push our industry forward at moderate speeds. […]
Sitecore has announced the availability of a new release of the Web Forms for Marketers module for CMS 6.5. Web Forms for Marketers module 2.3.0 rev. 111209 This update fixes various issues, and provides full support for SQLServer session state mode. For more information about the changes included in Web Forms for Marketers module 2.3.0 rev.111209. Web […]
A colleague, Francesco Gallarotti recently brought the following video to my attention. Take the 9:05 minutes to kindly watch the video first before reading below. I found this video to be very interesting, and it got me to thinking about personalization and targeted content. Is personalization good? What sort of targeting works best? What about content filtering? Personalization […]
Marketing in today’s economy with today’s tools requires a shift from the traditional. It is becoming more and more obsolete to think you can identify your desired “target market” and exclusively deliver content, messaging and communications to them. Most companies’ brand identity and messaging have become more decentralized as social networking continues to evolve in […]
A Forrester Research study (website) was recently released showing a 5-year US Online Retail Market Forecast – the numbers are astounding. Needless to say, selling products online is a massive distribution channel for nearly every company. If your organization is not currently utilizing this channel – it REALLY should. If it is, can it be […]